2022 Hallym University Entrepreneurship Curriculum

A 12-session online lecture program with learning assignments, designed to help students learn what each stage of starting a business requires and develop their own business plans.

Session 1 <Understanding the Fourth Industrial Revolution & the Talent It Demands>

• Understanding the Fourth Industrial Revolution
• Exploring the kind of talent suited to the Fourth Industrial Revolution
• Entrepreneurship case study (Mark Zuckerberg, founder of Facebook)

Session 2 <Exploring Joseph Schumpeter's Creative Destruction and Entrepreneurship>

• A world transformed by Schumpeter's creative destruction
• The engine of economic growth: the difference between imitation and innovation
• Entrepreneurship case study (Reed Hastings, founder of Netflix)

Session 3 <Understanding the Link Between Capitalism and Entrepreneurship>

• Max Weber's work ethic of modern labor and the spirit of capitalism
• Capitalism completed by entrepreneurship
• Entrepreneurship case study (Larry Page, founder of Google)

Session 4 <How a Leader's Entrepreneurship Shapes an Organization>

• Labor and entrepreneurship through the case of hard-working Uber
• From respected leader to fallen leader
• Entrepreneurship case study (Uber CEO Kalanick)

Session 5 <Entrepreneurship That Grows by Embracing Diversity>

• Do cities with a higher "gay index" show stronger entrepreneurship?
• Racial diversity in Silicon Valley as a condition for innovation
• Entrepreneurship case study (India, the IT powerhouse challenging Silicon Valley)

Session 6 <The Importance of Learning from Failure>

• The experiences needed to strengthen entrepreneurship
• Learning from failure, and why it should not be feared
• Entrepreneurship case study (Steve Jobs, founder of Apple)

Session 7 <Brand Innovation That Captivates Customers>

• Core values represent the brand: what is "intrinsic value"?
• Brand strategies that win customers' loyalty
• Entrepreneurship case study (Steve Jobs, founder of Apple)

Session 8 <Challenge and Innovation: The Entrepreneurship Leading Korea's Future>

• Korea's fading spirit of challenge
• Korea's future, shaped by people equipped with entrepreneurship
• Entrepreneurship case study (Tap-dong, Jeju, transformed through urban regeneration)

Session 9 <Recognizing the Importance of Using Data>

• Big data: the more you know, the more you see
• Data as the greatest tool for changing the world
• Entrepreneurship case study (Stitch Fix's use of data)

Session 10 <How to Collaborate Successfully and Grow Together>

• Collaboration often fails: entrepreneurial competencies must come first
• Collaboration in the metaverse office
• Entrepreneurship case study (successful collaboration cases, collaboration tools)

Session 11 <Entrepreneurship Connected to the Pursuit of Social Value>

• Profit vs. social responsibility
• The core of entrepreneurship is pursuing social value, not money
• Entrepreneurship case study (ESG at Misfits Market)

Session 12 <Seizing Opportunities Through Entrepreneurship in the Post-COVID Era>

• Understanding how economic trends shifted after past pandemics
• Seizing new opportunities through risk-taking and a spirit of challenge
• Climate crisis, the contactless society, industrial restructuring, adapting to "ontact" life, and more