SU-Start Up Startup Camp

This program builds entrepreneurial skills and an entrepreneurial mindset through an understanding of the startup process,

raising awareness of entrepreneurship and sparking participants' interest in starting a business.

Creative Destruction Idea Start

• Learn Schumpeter's concept of creative destruction and gain an accessible entry point to understanding industries
• Develop startup ideas in teams through hands-on blended learning exercises

Four-Operations Ideation

• Apply the four-operations (add, subtract, multiply, divide) ideation technique to the ideas generated
• Break down and combine ideas to shape competitive, creative startup items

Applying Differentiation

• Learn differentiation techniques that target niches in each industry
• Analyze at least three similar companies to identify your own distinctive strengths
• Learn strength-based market strategies and refine them using the blended learning program

Compelling Naming

• Learn how brand identity connects to business strategy
• Use trademark keyword searches to come up with a name that fits your idea
• Learn how to register a trademark and prevent trademark misuse

Brand Logo Sketch

• Learn how brand logo styles are defined and how brand identity is established
• Choose a style, colors and fonts, then sketch and finalize a logo

Defining Target Customers

• Learn about types of target segments and how to define positioning
• Specify which target customers the startup idea will serve
• Create personas to clearly define target customers

Pitch Deck Mentoring

• Learn and practice key know-how for planning and producing IR pitch materials
• Use the 'Golden Circle' framework to write a script with mentor feedback, then develop the pitch deck