Hansung University 2021 Winter Break Convergence Startup Camp

This program builds startup capabilities and an entrepreneurial mindset through an understanding of the startup process,

raising awareness of entrepreneurship and sparking participants' interest in starting a business.

Day 1

Entrepreneurship Lecture

• Discussion of what a startup is, and entrepreneurship learned through case studies
• Lecture on creative destruction and innovative startups grounded in Schumpeter's thinking

Part 1. Kick-Starting Ideas Through Creative Destruction

• Making industries more approachable through an understanding grounded in Schumpeter's concept of creative destruction
• Refining each team's startup idea through hands-on blended learning exercises
• Finding benchmark companies or researching similar businesses, depending on whether teams already have an idea

Part 2. The Four-Operations Ideation Method

• Breaking down and combining ideas using the four-operations (add, subtract, multiply, divide) technique
• Developing competitive, creative startup items based on the ideas generated

Applying Differentiators

• Understanding differentiation techniques that target niches in each industry
• Analyzing at least three similar companies and identifying one's own distinctive strengths
• Defining market entry approaches using the blended learning program

Brand Identity (Naming)

• Learning how brand identity connects to business strategy
• Deriving a fitting name for one's idea through trademark keyword searches
• Learning how to register trademarks and prevent trademark misuse

Brand Identity (Logo)

• Defining logo styles and learning to establish brand identity
• Sketching and finalizing a logo using the blended learning program

Intensive Mentoring ①

• Completing the business plan sections not covered during the hands-on startup sessions
• Learning a PPT structure for IR pitching with an assigned mentor and preparing presentation materials

Day 2

Defining Target Customers

• Specifying which target audience the startup idea will serve
• Creating personas and clearly defining target customers

Building a Revenue Model

• Guidance on building a business revenue model
• Identifying efficient ways to build a revenue model and its details using the TAM·SAM·SOM method
• Estimating projected sales and deriving expected revenue using the business plan writing program

Promotion & Marketing

• Budgeting promotion and marketing costs by priority
• Organizing promotion and marketing activities by month or quarter using the business plan writing program

Investment Pitch Plan

• Researching related and similar industries, reviewing findings and analyzing key metrics
• Learning market strategies based on the company's differentiators and writing one clear business plan

Intensive Mentoring ②

• Learning and practicing key know-how for planning and producing IR pitch materials
• Writing an IR script and refining the PPT after mentoring, using the Golden Circle framework

IR Pitching Competition

• Holding an IR pitching competition and determining final rankings after judging
• Holding an awards ceremony based on IR pitching results