2022 Spring Semester HK StartUP & GO Academy

An education program that builds startup capabilities and an entrepreneurial mindset through an understanding of the startup process,

while raising awareness of entrepreneurship and sparking participants' interest in it.

Real-world stories from experienced founders

• Who has made the world a better place?
• To take on something new, you need to find what you love!
• The path founders should take to prepare for the Fourth Industrial Revolution

Discovering startup items for aspiring founders

• The unique strategies and ideas that made unicorn companies inevitable
• The importance of creative ideation and shifting perspectives on problems
• Exploring and understanding market-oriented startup ideation

The Fourth Industrial Revolution: what we need to know

• Analyzing and understanding the trends in TIGER OR CAT Trends 2022
• Case studies of the next industrial revolution driven by the convergence of ICT
• Analysis of Fourth Industrial Revolution technologies (blockchain, big data, artificial intelligence, robotics, etc.)

A new wave of change: the metaverse and NFTs

• The concept and definition of the metaverse, and the convergence of real, augmented and virtual technologies
• What distinguishes the metaverse from conventional virtual reality
• Blockchain-based NFTs: success cases and their key components

The era of the one-person knowledge business (freelancing)

• The skill of turning influence into income: what kind of influencer do you aspire to be?
• How to show your value as an influencer: what do you stand for?
• How to sustain influence: balanced management of content assets

Know-how for writing a rigorous business plan

• Companies that succeeded in government support programs and their strategies
• Stage-by-stage startup support programs and business plan writing: analyzing the features of each PSST section

Startups and intellectual property

• Why patents matter for startups and how to use them
• Registering patents and intellectual property to protect technology and business
• Using patents: the need for early registration, submission to institutions, and patent grades

Startup pitching strategies for winning government support programs

• Presenting business motivation through 3P analysis
• Deciding what you want to gain from investors and judges
• Storytelling by technology, core message and delivery

Mastering the 2022 government startup support programs

• Answering the question: how will you generate revenue?
• Identifying competitors, strategies for coexistence, and defining target customers
• Why write a business plan: launching new ventures, attracting investment, and internal strategy

'Winning strategies' learned from success stories (small business owners)

• Strategy secrets based on Mind, Healing, Pitching and Sympathy
• Product listing strategies and MOT (moment of truth) customer touchpoint analysis
• Tips on using social commerce and blogs, and strengthening communication skills