Hankyong National University HK 3S (Start & Skill & Scale) UP&GO Startup Camp

This program builds startup capabilities and an entrepreneurial mindset through an understanding of the startup process,

raising awareness of entrepreneurship and sparking participants' interest in starting a business.

Getting Started with Creative Destruction

• Learn about Schumpeter's concept of creative destruction and build an approach grounded in industry understanding
• Develop and organize each team's startup idea through hands-on blended learning exercises

Four-Operations Ideation Method

• Apply the "four arithmetic operations" ideation technique to ideas derived from an understanding of industry classifications
• Break down and combine ideas to shape competitive, creative startup items

Applying Differentiation

• Explore differentiation techniques that target niches in each industry
• Analyze at least three comparable companies and use the findings to identify unique strengths for market entry

Naming and Logo Design

• Derive a fitting name for each idea through trademark keyword searches
• Use the blended learning program to select style, colors and fonts, then sketch and finalize a logo

Defining Target Customers

• Learn through lectures how to distinguish target types and refine positioning
• Define which target audience each startup idea will serve

Building a Revenue Model

• Review guidance on building a business revenue model and practice it hands-on
• Map out the revenue model using the TAM·SAM·SOM framework

Promotion and Marketing

• Learn types of promotion and marketing and their methodologies
• Estimate marketing spend for the overall business and calculate quarterly marketing budgets

Investment Proposal

• Research related and comparable industries, analyze the findings and complete a hands-on investment proposal
• Identify each company's differentiators, learn market entry strategies and reflect them in the business plan

Final Deliverables

• Review the final business plan developed step by step
• Build the final presentation deck and rehearse in preparation for an IR pitching simulation

Live IR Pitching Simulation

• Each team presents its final results in a 5-minute pitch