Kookmin University Startup Club Startup Camp

This hands-on program guides participants step by step through the entire startup process.

It is designed to strengthen participants' entrepreneurial skills and mindset and to help them go on to launch real ventures.

Creative Destruction and Idea Discovery

• Understand Schumpeter's concept of creative destruction and explore startup opportunities amid industry change
• Analyze similar companies and identify benchmark companies to set the initial direction for a startup idea

Idea Refinement and Differentiation Strategy

• Break down and combine ideas using the "four arithmetic operations" ideation method
• Identify points of market differentiation by analyzing similar businesses, and develop them into a competitive startup idea

Target Customers and Revenue Model Design

• Define core target customers using personas and design a revenue model suited to their characteristics
• Map market size and profit structure through TAM-SAM-SOM and SP Scanning exercises

Marketing and Fundraising Planning

• Develop a promotion and marketing strategy suited to the business and set quarterly marketing budgets
• Incorporate market entry approaches and fundraising plans into the business plan, based on research into related and similar industries

Business Plan Completion and Live IR Pitching

• Finalize the business plan developed step by step and complete the presentation deck
• Each team delivers a 5-minute IR pitch, with presentations and feedback used to assess commercial viability and pitch quality