University of Seoul UOS Startup Camp: START-UP ESG

This hands-on program takes participants step by step through the entire startup process.

It is designed to build participants' entrepreneurial skills and mindset and to help them launch real ventures.

ESG Trends and Sustainability Strategy

• Core ESG concepts and the essential elements of sustainability
• How ESG companies succeed and strategies for expanding their markets
• Growth directions in the ESG market, including mass adoption, product diversification and lifestyle platforms

Gen MZ and ESG in Practice

• The role and strengths of Gen MZ in ESG management and the sustainability movement
• Action strategies and case studies for responding to the climate crisis

ESG Case Studies and Startup Idea Discovery

• Analysis of ESG-driven innovation cases through the lens of entrepreneurship and Schumpeter's concept of creative destruction
• Research on comparable companies and ESG idea cases, compared against small-group ideas to refine the direction of each startup item

ESG Idea Validation and Market Differentiation Strategy

• Breaking down and combining ESG ideas using the "four arithmetic operations" ideation method
• Analysis of similar companies and services to identify points of differentiation
• Market research and competitor analysis to find niches in each sector and express the core value of the product or service in a single sentence

Target Customer Analysis and Promotion & Marketing Strategy

• Analysis of customer needs and wants for early market entry, with target segmentation and positioning strategy
• Selection of promotion and marketing strategies suited to each ESG item
• Planning of estimated costs and execution methods to set the direction for early-stage marketing