Seowon University 2022 Startup Idea Camp

A hands-on program that takes participants step by step through the entire startup process.

Designed to strengthen participants' startup skills and entrepreneurial mindset, and to lead them toward launching real ventures.

Creative Destruction and Idea Discovery

• Understand Schumpeter's concept of creative destruction and explore startup opportunities amid industry change
• Analyze similar companies, identify benchmark companies and set the basic direction for the startup item

Differentiation Strategy and Brand Identity

• Analyze at least three similar companies to identify niches and points of differentiation in each industry
• Define the item's unique strengths and set a direction for naming and logo design that links brand identity with business strategy
• Develop the brand identity through hands-on practice in trademark keyword searches, naming, and choosing logo style, colors and fonts

Target Customers and Revenue Model

• Define core target customers using the persona method and design a revenue model suited to their characteristics- Map market size and profit structure through TAM-SAM-SOM and SP Scanning exercises

Networking and Marketing Strategy

• Analyze individual strengths and talent types through a self-report assessment and develop strategies for applying those strengths in team activities
• Learn the main types and methods of promotion and marketing, and prioritize the marketing strategies best suited to each business
• Estimate a quarterly marketing budget based on total business costs

Business Plan Completion and Live IR Pitching

• Review the business plan developed at each stage and complete the presentation deck- Each team delivers a 5-minute IR pitch, with presentations and feedback used to assess commercial viability and presentation quality