2022 Yonsei University SW-Centered University Program: Practical Startup Academy – Advanced Entrepreneurship Training

A hands-on program that takes participants step by step through the entire startup process.

Designed to build participants' entrepreneurial skills and mindset, and to lead them toward launching real ventures.

Understanding Startup Trends and Developing Ideas

Explore startup trends and job-creation strategies in the Fourth Industrial Revolution era,

and refine ideas from the perspectives of problem, customer and market

Idea Validation and Startup Fundamentals

Learn the essentials for early-stage startup decisions, including market research, market sizing, business registration procedures,

and the differences between sole proprietorships and corporations

Startup and Business Management Simulation

Simulate the practical aspects of running a startup, such as contracts, taxes, partnerships, hiring, choosing office space and managing an organization,

and build out a business model

Marketing, Branding and MVP Strategy

Plan promotional and marketing strategies and product detail pages for target customers,

and set directions for branding and MVP testing based on crowdfunding case studies

Refining Business Plans and IR Pitches

Draft business plans and pitch decks using successful government support program applications and IR materials as references,

and strengthen pitching strategies and presentation skills with an eye to attracting investment

Mentoring and Startup Competition

Teams refine their business ideas through expert mentoring, then take part in a mock IR pitch and

a startup competition to comprehensively assess commercial viability and presentation quality