Hankuk University of Foreign Studies Startup Insight Lecture Series

Built around practice rather than theory, this lecture series helps students prepare for entrepreneurship in concrete terms

and see starting a business as a realistic career path.

[Session 1] Where Do Ideas Like This Come From? Discovering Startup Items

• Hands-on practice turning everyday problems into startup ideas and refining them at a student-friendly level
• Methods for deriving startup items that reflect social and industry trends

[Session 2] Better at AI, Better at Ideas: Practical AI-Driven Startup Planning

• Defining customer problems, exploring market needs, and using generative AI to expand and organize ideas
• Refining ideas and applying them in practice through AI-based startup planning

[Session 3] How to Answer "Will This Make Money?": Customer Analysis and Business Model Design

• Sharpening target customers through segmentation and persona development
• Designing revenue and business models and assessing feasibility for early-stage teams

[Session 4] Is Startup Success All About AI and Branding? AI Marketing Strategies from Practitioners

• Building AI-based branding, content planning, and digital marketing strategies
• Practical promotion strategies to help early-stage founders enter the market

[Session 5] What Convinces Investors? Key Points of Startup IR

• Understanding the fundraising process, stage-by-stage preparation, investor evaluation criteria, and team readiness
• Principles for structuring IR materials and crafting effective pitch messages

[Session 6] Business Plans That Get Funded: Writing for Government Programs and IR Decks

• How government support programs for pre-founders and early-stage founders are structured, plus the differences between business plans and IR decks and key writing points
• Document strategies for securing funding and effective presentation techniques

[Session 7] Growth Strategy Matters More Than the Launch: A Practical Guide to Scaling Up

• Acquiring early customers, building operating systems, and developing expansion strategies
• Lessons on trial and error and solutions in the growth process, drawn from real startup cases

[Session 8] From Hankuk University of Foreign Studies to Global Entrepreneurship: Overseas Expansion Trends and Strategies

• Analysis of the global startup ecosystem and the latest startup trends
• Key preparations and strategic approaches for entering overseas markets, with case-based insights into market expansion potential