Kangwon National University Graduate Startup Club Capacity-Building Startup Competition

This program helps graduate student startup clubs develop their ideas to a commercially viable level, strengthening their IR pitching skills and execution capabilities through hands-on learning. Orientation & Introduction to Entrepreneurship

• Overview of program goals, overall schedule and how to participate
• Icebreaking activities to encourage interaction and build team spirit
• Training on why entrepreneurship matters, its core concepts and the process of developing a startup idea

Ideation & Branding

• Generating startup ideas based on everyday problems and customer needs
• Defining brand names, key messages and points of differentiation for the ideas developed
• Creating customer personas to clarify target customers and market approach

Revenue Model & Marketing Strategy

• Setting a revenue model for each idea and reviewing paths to sustainable operation
• Developing marketing and promotion strategies that effectively reach target customers
• Outlining commercialization plans focused on marketability, feasibility and differentiation

Feedback & Sharing Results

• Refining ideas and strategies based on feedback on each team's work
• Presenting final outputs to assess each idea's potential and areas for improvement
• Networking among participants to share their experiences and plans for follow-up activities