SeoulTech & Gangwon State University 2026 Student Startup Marathon

A hands-on AI startup education program in which students use digital transformation and generative AI tools to work step by step through market research and idea discovery, service planning,

prototyping, marketing, IR pitching and market validation.

AI-Driven Idea Discovery & Team Building

• Understanding each team member's strengths through Station Strengths Analysis to lay the groundwork for collaboration
• Refining startup ideas through market research and problem definition

Brand & Service Planning

• Developing brand stories and logos with generative AI
• Defining each team's service concept and core features
• Building customer personas and analyzing competing services
• Designing a differentiated value proposition and customer experience

Prototyping & Content Creation with Generative AI

• Planning crowdfunding product pages and landing pages
• Creating usage-scenario visuals, product feature images and promotional content

Revenue Models, Marketing Strategy & IR Refinement

• Understanding key revenue structures and designing each team's business model
• Building IR decks with generative AI
• Incorporating mentor feedback to strengthen business viability and pitch quality

Prototype Demos & Mock Crowdfunding

• Demonstrating each team's prototypes and service outcomes
• Sharing business ideas through final IR presentations and Q&A
• Validating customer response and market potential through mock crowdfunding
• Closing the program with results presentations and an awards ceremony