Schumpeter Entrepreneurship at Incheon Baengnyeong High School

Schumpeter Entrepreneurship Program

A hands-on entrepreneurship program for high school students that uses the Schumpeter board game to explore entrepreneurship and the concept of creative destruction,

and guides students in turning everyday problems into startup ideas

Program Results

• [ 52 ] students from [ 3 ] classes took part.
• ★★★★★ 4.5 points

"This class showed me that an idea doesn't have to stop at just thinking about it — I got to experience shaping it into an actual business and presenting it."

"By developing our idea into a brand strategy, I learned the strategic thinking needed for ad planning and realized how important communication is in delivering value to customers."

Program Content

Students learn about entrepreneurship through Schumpeter's concept of creative destruction,

and experience industry change and startup opportunities through board game activities. They then develop their ideas further,

all the way through to writing and presenting a final business plan.

Understanding Entrepreneurship

• Understanding Schumpeter's concept of creative destruction
• Experiencing how industries change and new opportunities emerge
• Learning the basic structure of a startup through the board game

Problem Discovery and Idea Generation

• Exploring pain points at school, in daily life and in the local community
• Defining problems to solve from the customer's perspective
• Generating and refining startup ideas

Planning with Generative AI

• Expanding startup ideas and organizing service concepts
• Generating ideas for names, logos and promotional copy
• Reviewing drafts for brand direction and the business plan

Deliverables

• Final business plan
• Names and logos created with generative AI
• Presentations and mock investment to build creative thinking and presentation confidence