Dongducheon Hanbit Nuri Middle School: New Job Creation
A program in which students generate startup ideas and write business plans, inspired by Schumpeter's concept of creative destruction

OVERVIEW
How we ran it
Schumpeter Entrepreneurship Program
A hands-on entrepreneurship program for middle school students that uses the Schumpeter board game to introduce entrepreneurship and creative destruction,
then guides students in turning everyday problems around them into startup ideas.
Program Outcomes
- [ 5 ] classes and [ 120 ] students participated in total.
- ★★★★★ 4.5 points
"My dream is to become a superstar known across the universe, and this program made me think again about whether that dream can come true. Still, I believe nothing is impossible, so I won't give up on it. Building on what I learned about future jobs, startups and job creation, I'm going to think about how I want to live my life."
"I think this will be a chance to connect my strengths with my career path and think about my future more deeply. The variety of activities also made it fun."
Program Content
Students learn about entrepreneurship through Schumpeter's concept of creative destruction
and experience industry change and startup opportunities through board game activities. They then develop their ideas in more detail
and finish by writing and presenting a final business plan.
Understanding Entrepreneurship
- Understanding Schumpeter's concept of creative destruction
- Experiencing how industries change and new opportunities emerge
- Learning the basic structure of a startup through a board game
Problem Discovery and Idea Generation
- Exploring inconveniences at school, in daily life and in the local community
- Defining problems to solve from the customer's perspective
- Generating and refining startup ideas
Planning with Generative AI
- Expanding startup ideas and organizing service concepts
- Brainstorming names, logos and promotional taglines
- Reviewing drafts for brand direction and the business plan
Deliverables
- Final business plan
- Names and logos created with generative AI
- Presentations and mock investment sessions to build creative thinking and presentation confidence
GALLERY
Event photos & student work











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