Schumpeter Entrepreneurship at Namchuncheon Girls' Middle School

Schumpeter Entrepreneurship Program

A hands-on entrepreneurship program for middle school students that uses the Schumpeter board game to explore entrepreneurship and creative destruction,

and guides students in turning everyday problems into startup ideas

Program Results

• [ 202 ] students across [ 10 ] classes took part.
• ★★★★★ 4.4 points

"I realized that entrepreneurship is an essential skill for achieving your dreams, even outside the startup world. Today's program was valuable on the path toward my own goals."

"I came up with my own startup idea and learned about idea diversity, logos and more. It will really help me as I plan for the future."

Program Content

Students learn about entrepreneurship through Schumpeter's concept of creative destruction and experience industry change and startup opportunities through board game activities.

They then refine their ideas, going all the way to writing and presenting a final business plan.

Understanding Entrepreneurship

• Understanding Schumpeter's concept of creative destruction
• Experiencing how industries change and new opportunities emerge
• Learning the basic structure of a startup through the board game

Problem Discovery and Idea Generation

• Exploring inconveniences at school, in daily life and in the local community
• Defining problems to solve from the customer's perspective
• Generating and refining startup ideas

Planning with Generative AI

• Expanding startup ideas and organizing service concepts
• Generating ideas for names, logos and promotional copy
• Reviewing drafts for brand direction and business plan writing

Deliverables

• Final business plan
• Names and logos created with generative AI
• Presentations and mock investment to build creative thinking and presentation confidence