Schumpeter Entrepreneurship Program at Songyang Middle School

This is the final report on the Schumpeter entrepreneurship program delivered to students in 11 first-year classes at Songyang Middle School.

Program Overview

• Date & time: September 23, 2026, 10:00–12:35
• Venue: Individual classrooms on campus
• Participants: 11 first-year classes

Program Structure

• Period 1: Understanding entrepreneurship and identifying problems with Schumpeter. Students used the Schumpeter board game to learn about creative destruction and startups, then explored issues in their local community.
• Period 2: Generating and refining ideas. Using an idea-generation method based on the four arithmetic operations, students defined their customers and problems and designed a service.
• Period 3: Branding and startup simulation. Students used generative AI to strengthen their business plans, and each team gave a presentation.

Results

In each class, outstanding ideas were selected based on the Schumpeter business plans the students wrote.

Selected ideas included a template-sharing platform, an AI fashion recommendation service, a shared wireless charging service, an ad-free personalized search app, an interactive storytelling platform, a spending guide app for students, an aging-experience space for understanding older adults, an AI self-driving travel service, a personalized clothing recommendation service, an integrated platform for content creation and promotion, and an idea-expression app.

Survey Results

• Overall satisfaction: 4.4/5
• Responses were highly positive across all items, including help with career choices, satisfaction with the program, willingness to recommend it, and satisfaction with the instructors.

Participating students said the program gave them a new understanding of startups and entrepreneurship and prompted them to think concretely about their own career paths.