Anyang Munhwa High School Schumpeter Startup Camp
Developing business ideas with online SaaS-based generative AI

OVERVIEW
How we ran it
Schumpeter Entrepreneurship Program
A hands-on startup education program for high school students that uses the Schumpeter board game to explore entrepreneurship and creative destruction,
and guides them in turning everyday problems into startup ideas
Program Results
- 27 students from the school's startup club took part.
- ★★★★★ 4.6 / 5
"Turning an idea into an actual service gave me the chance to think more deeply about my future career. Preparing the presentation also made me look at things again from the user's point of view, so I put even more effort into my slides."
"Experiencing what it's like to be an entrepreneur through a program on investing and starting a business will help me with my future career. Learning about the entrepreneurial mindset encouraged me to take on challenges, and coming up with and planning my own idea felt like a real founder's experience."
Program Content
Students learn about entrepreneurship through Schumpeter's concept of creative destruction,
and experience industry change and startup opportunities through board game activities. They then develop their ideas
and go on to write and present a final business plan.
Understanding Entrepreneurship
- Understanding Schumpeter's concept of creative destruction
- Experiencing how industries change and new opportunities emerge
- Learning the basic structure of a startup through a board game
Problem Discovery and Idea Generation
- Exploring inconveniences at school, in daily life and in the local community
- Defining problems to solve from the customer's perspective
- Generating and refining startup ideas
Planning with Generative AI
- Expanding startup ideas and defining service concepts
- Brainstorming names, logos and promotional copy
- Reviewing drafts for brand direction and the business plan
Deliverables
- Final business plan
- Names and logos created with generative AI
- Presentations and mock investment to build creative thinking and presentation confidence
GALLERY
Event photos & student work

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