Strengths Analysis at Changdeok Girls' Middle School

Schumpeter Entrepreneurship Program

A hands-on entrepreneurship program for middle school students that uses the Schumpeter board game to explore entrepreneurship and the concept of creative destruction,

and guides them in turning everyday problems into startup ideas

Program Outcomes

• [ 2 ] classes, [ 47 ] students in total.
• ★★★★★ 4.3 points

"Through creative destruction and the search for ideas, I learned that you don't have to start from zero — you can start in a different way. Thinking things through during the activities was hard, but it was fun and a great experience."

"Before, I didn't really know what starting a business was or how to do it, but this class gave me a sense of how it works. If I ever start a business, I won't forget what I learned here and will take on the challenge creatively."

Program Content

Students build an understanding of entrepreneurship based on Schumpeter's concept of creative destruction and experience industrial change and startup opportunities through board game activities.

They then refine their ideas, going all the way to writing and presenting a final business plan.

Understanding Entrepreneurship

• Understanding Schumpeter's concept of creative destruction
• Experiencing industrial change and the discovery of new opportunities
• Learning the basic structure of a startup through a board game

Problem Discovery and Idea Generation

• Exploring inconveniences at school, in daily life and in the local community
• Defining problems to solve from the customer's perspective
• Generating and refining startup ideas

Planning with Generative AI

• Expanding startup ideas and organizing service concepts
• Generating ideas for names, logos and promotional copy
• Reviewing drafts for brand direction and business plan writing

Deliverables

• Final business plan
• Names and logos created with generative AI
• Presentations and mock investment to build creative thinking and presentation confidence