Schumpeter Entrepreneurship at Gimpo Unyu Elementary School
Generating and developing startup ideas through Schumpeter's concept of creative destruction

OVERVIEW
How we ran it
Schumpeter Entrepreneurship Program
A hands-on entrepreneurship program for elementary school students that uses the Schumpeter board game to introduce entrepreneurship and the concept of creative destruction,
and guides students in turning everyday problems into startup ideas
Program Results
- [ 232 ] students across [ 10 ] classes took part.
- ★★★★★ 4.4 points
"I didn't know anything about startups before, so it was great to learn about them in this class, and the game in the middle made it fun."
"I liked that we got to do lots of different activities. It wasn't just studying from PowerPoint slides — we actually got to do things ourselves, which I think was great."
Program Content
Students learn about entrepreneurship through Schumpeter's concept of creative destruction and experience industry change and startup opportunities through board game activities. They then develop their ideas further and present them.
Understanding Entrepreneurship
- Understanding Schumpeter's concept of creative destruction
- Experiencing how industries change and new opportunities emerge
- Learning the basic structure of a startup through a board game
Problem Discovery & Idea Generation
- Exploring inconveniences at school, in daily life and in the local community
- Defining problems to solve from the customer's perspective
- Generating and refining startup ideas
Planning with Generative AI
- Expanding startup ideas and organizing service concepts
- Brainstorming names, logos and promotional copy
- Reviewing drafts for brand direction and business plans
Outputs
- Final idea worksheets
- Names and logos created with generative AI
- Presentations to build creative thinking and presentation confidence
GALLERY
Event photos & student work








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