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Youth Career Education2026.07.06

On-Site Startup Camp at Schools

A program in which students generate startup ideas and write business plans, guided by Schumpeter's concept of creative destruction

OVERVIEW

How we ran it

Schumpeter Entrepreneurship Program

A hands-on entrepreneurship program for high school students that uses the Schumpeter board game to teach entrepreneurship and creative destruction,

and guides students in turning everyday problems into startup ideas

Program Outcomes

  • [ 286 ] students across [ 13 ] classes participated.
  • ★★★★★ 4.5 points

"I had heard the term 'entrepreneurship' before but never really understood it. This class helped me understand it properly. I enjoyed imagining myself as an entrepreneur, proposing a travel app as my idea, and developing it in detail."

"Going through the process of developing a startup idea, I got to think about things like company naming, marketing, and customer analysis. I haven't decided on my career path yet, but experiencing how an idea can grow into a real business was a meaningful experience."

Program Content

Students learn about entrepreneurship through Schumpeter's concept of creative destruction

and use board game activities to experience industry change and startup opportunities. They then develop their ideas

and go on to write a final business plan and present it.

Understanding Entrepreneurship

  • Understanding Schumpeter's concept of creative destruction
  • Experiencing how industries change and new opportunities emerge
  • Learning the basic structure of a startup through a board game

Problem Discovery and Idea Generation

  • Exploring inconveniences at school, in daily life and in the local community
  • Defining problems to solve from the customer's perspective
  • Generating and refining startup ideas

Planning with Generative AI

  • Expanding startup ideas and organizing service concepts
  • Brainstorming names, logos and promotional copy
  • Reviewing brand direction and drafts for the business plan

Deliverables

  • Final business plan
  • Names and logos created with generative AI
  • Presentations and mock investment sessions to build creative thinking and presentation confidence

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