Schumpeter Entrepreneurship at Namyangju Hopyeong Middle School

Schumpeter Entrepreneurship Program

A hands-on entrepreneurship program for middle school students that uses the Schumpeter board game to explore entrepreneurship and creative destruction,

and guides students in turning everyday problems around them into startup ideas

Program Outcomes

• A total of 11 classes and 255 students took part.
• ★★★★★ 4.5 points

"I'd never had any interest in starting a business, but this activity got me interested. I realized a startup doesn't have to be something grand. If you start by trying to fix small everyday inconveniences and keep building on the idea, before you know it you could actually start a business."

"Today's class made me more interested in entrepreneurship and made me want to learn more. Thinking that it's about making life more practical and convenient, not just for me but for other people too, I felt proud just from doing this activity."

Program Content

Students learn about entrepreneurship through Schumpeter's concept of creative destruction and experience industry change and startup opportunities through board game activities.

They then develop their ideas in detail, going all the way to writing and presenting a final business plan.

Understanding Entrepreneurship

• Understanding Schumpeter's concept of creative destruction
• Experiencing how industries change and new opportunities emerge
• Learning the basic structure of a startup through a board game

Problem Discovery and Idea Generation

• Exploring inconveniences at school, in daily life and in the local community
• Defining problems to solve from the customer's perspective
• Generating and refining startup ideas

Planning with Generative AI

• Expanding startup ideas and organizing service concepts
• Generating ideas for names, logos and promotional copy
• Reviewing drafts for brand direction and the business plan

Deliverables

• Final business plan
• Names and logos created with generative AI
• Presentations and mock investment sessions to build creative thinking and presentation confidence