Schumpeter Entrepreneurship at Gimpo Unyang Middle School

Schumpeter Entrepreneurship Program

A hands-on startup education program for middle school students that uses the Schumpeter board game to introduce entrepreneurship and creative destruction,

then guides students in turning everyday problems into startup ideas

Program Results

• [ 321 ] students across [ 11 ] classes took part.
• ★★★★★ 4.4 rating

"Thinking deeply about problems around me helped me build my research and problem-solving skills. Considering how to run a company systematically also taught me a lot more about what it means to be an entrepreneur. It was a truly meaningful experience."

"In this program, I worked and communicated with my classmates to come up with new ideas, then built a new brand based on them through creative activities. It also made me think again about my future career, so I was very satisfied — it felt like a valuable activity for my future."

Program Content

Students learn about entrepreneurship through Schumpeter's concept of creative destruction and experience industry change and startup opportunities through board game activities.

They then develop their ideas further, all the way to writing and presenting a final business plan.

Understanding Entrepreneurship

• Understanding Schumpeter's concept of creative destruction
• Experiencing industry change and the discovery of new opportunities
• Learning the basic structure of a startup through a board game

Problem Discovery & Idea Generation

• Exploring inconveniences at school, in daily life and in the local community
• Defining problems to solve from the customer's perspective
• Generating and refining startup ideas

Planning with Generative AI

• Expanding startup ideas and shaping service concepts
• Brainstorming names, logos and promotional copy
• Reviewing drafts for brand direction and the business plan

Deliverables

• Final business plan
• Generative AI-based names and logos
• Presentations and mock investment to strengthen creative thinking and presentation confidence