Schumpeter Entrepreneurship at Gimpo Hyangsan Middle School

Schumpeter Entrepreneurship Program

A hands-on entrepreneurship program for students that uses the Schumpeter board game to explore entrepreneurship and the concept of creative destruction,

and guides them in turning everyday problems into startup ideas.

Program Outcomes

• [ 5 ] classes and [ 138 ] students took part in total.
• ★★★★★ 4.4 points

"I used to see starting a company as a wall I could never get over, but this program changed my thinking — now I feel like maybe I could do it too."

"It was a fun and worthwhile way to learn about entrepreneurship. By staying focused in class, I learned a lot about startups, unicorn companies and more."

Program Content

Students build an understanding of entrepreneurship grounded in Schumpeter's concept of creative destruction,

and experience industry change and startup opportunities through board game activities. They then develop their ideas further,

all the way through to writing and presenting a final business plan.

Understanding Entrepreneurship

• Understanding Schumpeter's concept of creative destruction
• Experiencing how industries change and new opportunities emerge
• Learning the basic structure of a startup through a board game

Problem Discovery and Idea Generation

• Exploring inconveniences at school, in daily life and in the local community
• Defining problems to solve from the customer's perspective
• Generating and refining startup ideas

Planning with Generative AI

• Expanding startup ideas and shaping service concepts
• Brainstorming names, logos and promotional copy
• Reviewing drafts for brand direction and the business plan

Deliverables

• Final business plan
• Names and logos created with generative AI
• Presentations and mock investment to build creative thinking and presentation confidence