Schumpeter Entrepreneurship at Incheon Samsan High School

Schumpeter Entrepreneurship Program

A hands-on entrepreneurship program for high school students that uses the Schumpeter board game to explore entrepreneurship and the concept of creative destruction,

and guides students in turning everyday problems into startup ideas

Program Results

• [ 186 ] students from [ 7 ] classes took part.
• ★★★★★ 4.5 points

"I used to think of starting a business as something vague and distant, so I was surprised at how easy and fun it turned out to be. I won't limit what I learned today to entrepreneurship. I'll use it to explore my own career path and interests. Thank you for such an enjoyable class."

"I'm hoping to major in business administration, so this class felt closely connected to the career I want to pursue. I learned the stages and strategies behind a successful startup that begins with something small, and because we learned through active, hands-on activities like the board game rather than just theory, the time flew by. I'd love to do it again."

Program Content

Students build an understanding of entrepreneurship based on Schumpeter's concept of creative destruction,

and experience industry change and startup opportunities through board game activities. They then develop their ideas in detail,

going all the way to writing and presenting a final business plan.

Understanding Entrepreneurship

• Understanding Schumpeter's concept of creative destruction
• Experiencing how industries change and new opportunities emerge
• Learning the basic structure of a startup through a board game

Problem Discovery & Idea Generation

• Exploring inconveniences at school, in daily life and in the local community
• Defining problems to solve from the customer's perspective
• Generating and refining startup ideas

Planning with Generative AI

• Expanding startup ideas and organizing service concepts
• Generating ideas for names, logos and promotional copy
• Reviewing drafts for brand direction and the business plan

Deliverables

• Final business plan
• Names and logos created with generative AI
• Presentations and mock investment sessions to build creative thinking and presentation confidence